In Your 30s

Love the Skin You're In

Regimen for your Thirties

Looking Great in Your 30s

If 40 is the new 30, then 30 is the new 20, right? The truth is, no matter how good you look and feel, your skin is still 30 years old, so it’s time to start caring for it a little differently.

Your Skin Now

In your thirties, and even beyond, you might see some acne scarring from when you were younger. As cell turnover slows down, your skin may start to have a dull appearance and uneven texture. And no, the mirror is not deceiving you—those are in fact the first signs of fine lines, facial expression lines, and wrinkles you’re seeing, though they might not be too deep just yet. And if you’ve had children, melasma, or the “mask of pregnancy” may be plaguing you.

Take Cover

So maybe you’re not the beach babe you once were, but you still spend a lot of time in the sun (just think of all the driving you do during the day) so it’s important that you protect yourself by using sunscreen every day. Even if your makeup claims to contain an SPF, make sure you’re also using a daily moisturizer that contains an SPF 15 or higher. “Nobody puts on enough makeup to get the SPF listed on the bottle,” confirms Dr. Eric Bernstein, Clinical Associate Professor of Dermatology at University of Pennsylvania. Also, add an overall body sunblock to your regimen on the days when you know you’ll be spending a lot of time outdoors.

Basic Training

You may not have always taken the best care of your skin, but it’s never too late to start; you just need to re-train yourself. Get the basics down—cleansing, toning, moisturizing—then incorporate topical medicines to help combat the skin issues you’re experiencing. Retinoids, AHAs, and BHAs can speed up cell turnover to brighten skin and stave off wrinkles, loss of elasticity, and uneven texture. “In the 30s, light peels, alpha hydroxy peels, glycolic acid, and other AHAs are wonderful for rejuvenating the skin,” Dr. Eric Bernstein confirms.

The Benefits of Micro Management

You’re looking better and better every day thanks to all the retinoids and AHAs you’re using, but to increase their potency, schedule an appointment for a microdermabrasion treatment. “Microdermabrasion helps topical regimens penetrate better and work more completely,” says Dr. Bernstein. In addition to boosting the effects of your products, microdermabrasion can also help lessen the signs of aging you’ve started to notice. According to the American Society of Plastic Surgeons®, microdermabrasion can treat wrinkles and thicken collagen, the protein found in skin that keeps it looking taut and smooth. And if you’ve had babies and are plagued with melasma (also called “mask of pregnancy) or stretch marks, microdermabrasion can help eliminate the appearance of those as well.

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If the fine lines you’re seeing when you look in the mirror are a little more than superficial, Dr. Bernstein suggests going beyond microdermabrasion. “Facial expression lines, the ‘dreaded 11s’ between the eyebrows, squint lines, as well as vertical forehead lines—these lines respond beautifully and fabulously to botulinum toxin, or Botox,” he says. For smile lines and marionette lines (those little lines at the bottom of your chin) he says fillers, such as Juvederm or Restylane are the answer. And if you’re one of the lucky 30-somethings who still hasn’t seen a wrinkle or smile line, it doesn’t hurt to be proactive. “I’m starting to see younger patients come in for preventive treatment,” Bernstein says. “It’s a new trend.” Looks like now’s the time to start following trends, folks.

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